Just a few years ago, online shopping was considered a luxury. You might have laughed when anyone told you to reach your customers on the web and make a sale there. Around 3.2 billion people, about 42% of the population, are active on social media platforms EVERY DAY.
Content Marketing and Influencer Marketing – You’ve heard these pair of words a thousand times now. Ninety-one percent of business-to-business (B2B) professionals use digital marketing as part of their strategy. As social media platforms like Instagram continue to burst in popularity so does the visibility and reach of content creators and influencers.
Hence it is safe to say that digital marketing is the fastest-growing form of marketing owing to its high reach, visibility, and measurability of results. It has already moved towards being the primary focus for all marketeers. Within every successful industry comes industry pioneers who help others grow their businesses and leave a positive impact. And today we will talk about one such who is a thought leader in finding innovative digial marketing solutions – Mike Alnaji.
Influencer Marketing expert Mike Alnaji is an native marketer with over a decade of social media experience. He develops an innovative solution for every business challenge; working with game-changing brands, inspired companies, and global influencers offering honest, bespoke, multi-channel digital marketing services. An ace online marketer and a business consultant, Mike is best known for assisting brands maximize return on investment through digital means through his custom tailored strategies and has pioneered the know-how that a brand needs to succeed in capturing customers attention online.
Post the pandemic, there are unforeseen challenges that have come along our way. Online Marketing Strategies are the overall game plan of a business to gain a competitive advantage in the industry by a thorough understanding of the needs and wants of your customers. “My main objective is to ensure I add value through a custom tailored approach wherever the attention of your customers are. After all, attention is currency.” says Mike. “There is no one size fits all, which is why I believe in hand crafting a digital strategy/campaign for the brands I work with.”
Whether you have an e-commerce store, are an emerging entrepreneur or a global brand, looking for optimizing your social media presence or running influencer marketing campaigns, Mike Alnaji contribues in helping you stay relevant to your audiences and up to date to learn new ways to increase your ROI and boost brand visibility.
Mike Alnaji’s core strategic engagements are designed to deliver results from creating content that breathes life into your story, to telling engaging stories that stick and campaigns that drive results. Born out of a desire to bridge the brand-influencer-marketing gap in the MENA region, he offers a 360° marketing solution with a homely vibe and a friendly feel who is committed to helping brands scale new heights while bringing the best influencer talent into the limelight. His vision is to become a business where sustainability is truly embedded through knowledge, engagement, collaboration and innovation.
Mike Alnaji works on building relationships and sharing your company/brand values with well-crafted content tailored to your brand and target audience. He accelerates business growth and profit with tried and tested digital marketing methods and services that includes Digital Strategies, Integrated Campaigns, Social Media Marketing, Influencer Marketing, Performance Marketing, Social Care, Influencer Management and Training and Workshops and so on.
Mike Alnaji targets to increase your return on investment with expertly delivered digital marketing solutions. With his help, organizations of all sizes can find new ways to communicate with customers. He can do this due to his strategies being global in reach, local in execution, armed with a market-leading set of products and his steadfast commitment to provide exceptional client service.
He helps you get visible by bringing your brand to life with digital communication that tells a story and harnessing the potential of tools, technology and social networks, convey your values, ideas, offerings and much more. According to him, an integrated digital strategy is a great way for a company to grow.
Through his expertise, Mike Alnaji has built a following of tens of thousands of people looking to build their own business and experience success on social media for their brand, or gain a notable online presence, allowing them generate and diversify their revenue streams.
For those who do not get results in their work, whether the problem is in products, advertising campaigns, the store or others, Mike Alnaji identifies the shortcomings and provides the most effective solution. He takes advantage of the fact that consumers are increasingly turning to digital channels to achieve their goals
“The scope of digital marketing is very vast. As per digital marketing statistics, about 60% of the population of the world uses the internet. It rose by 20% in the past two years due to the pandemic with many businesses going online,” says he. Mike Alnaji conducts market research and business simulations to understand competitors’ perspectives, gauge their likely reactions to new initiatives or products, and predict potential disruptive offerings.
So what differentiates him from others? “In traditional forms of digital marketing, the customer usually pays a price in advance regardless of the actual performance of the advertisement itself.
It will surely have happened to you too and would have led you to make investments without ever having the guarantee of a conversion or sale. Instead, I work on performance. My clients only pay for the goals we achieve together.” says Mike Alnaji. His commitment lies in evaluating the feasibility of a project, defining the terms of performance, the objectives and above all, identifying the best digital path to be implemented to achieve concrete and tangible results.
According to Mike Alnaji, in order to achieve one’s goals, a person needs to be very explicit and clearly defined. With years of social media experience, he is a public speaker and motivator. Since he is a prolific influencer, he creates educational content for social media too. He has amassed more than 19K followers over his Instagram handle in a quick succession and his content is loved by his audience based in different parts of the globe.
He takes full advantage of social media to share content related to his business with his audience. Whether it’s reposting his own videos, or posting articles, he can make these platforms work for his brand and reach a large number of people while staying true to his niche.“It is the digital age where even a small child has a smartphone. So you need to make sure your brand pops every time someone scrolls their social media feed,” adds Mike.
He attracts large audiences which enables endemic and non-endemic brands to reach an enormous range of target groups. Due to his ingenuity, he has become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies and brands with whom he has collaborated. As he provides immersive content and has diversity it creates great opportunities for brands to hold the attention of a passionate and influential audience!
